Web development projects.
In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage.
Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results.
Link building is also a proven marketing tactic for increasing brand awareness.
A reciprocal link is a mutual link between two objects, commonly between two websites, to ensure mutual traffic.
For example, Alice and Bob have websites.
If Bob's website links to Alice's website and Alice's website links to Bob's website, the websites are reciprocally linked.
Website owners often submit their sites to reciprocal link exchange directories in order to achieve higher rankings in the search engines.
Reciprocal linking between websites is no longer an important part of the search engine optimization process.
In 2005, with their Jagger 2 update, Google stopped giving credit to reciprocal links as it does not indicate genuine link popularity.
A link exchange is a confederation of websites that operates similarly to a web ring.
Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages.
In contrast to a web ring, where the HTML code simply comprises simple circular ring navigation hyperlinks, in a link exchange the HTML code causes the display of banner advertisements, for the sites of other members of the exchange, on the member web sites, and webmasters have to create such banner advertisements for their own web sites.
The banners are downloaded from the exchange.
A monitor on the exchange determines, from referral information supplied by web browsers, how many times a member web site has displayed the banner advertisements of other members, and credits that member with a number of displays of its banner on some other member's web site.
Link exchanges usually operate on a 2:1 ratio, such that for every two times a member shows a second member's banner advertisement, that second member displays the first member's banner advertisement.
This page impressions:credits ratio is the exchange rates.
One of the earliest link exchanges was LinkExchange, a company that is now owned by Microsoft.
Link exchanges have advantages and disadvantages from the point of view of those using the World Wide Web for marketing.
On the one hand, they have the advantages of bringing in a highly targeted readership (for link exchanges where all members of the exchange have similar web sites), of increasing the "link popularity" of a site with Web search engines, and of being relatively stable methods of hyperlinking.
On the other hand, they have the disadvantages of potentially distracting visitors away to other sites before they have fully explored the site that the original link was on.
Engaging in link exchanges or paid linking activity is highly discouraged by Google and not recommended for webmasters seeking an advantage in search engine rankings.
Google considers excessive link exchanges and exchanging reciprocal links "Link Schemes" and can suppress the linked site in search engine results or block in altogether.
Feig notes several aspects of link exchange companies that prospective members take into account:
Banners that are animated images result in member web sites taking a long time to load.
Some companies impose restrictions on animation lengths.
The size, in bytes, of a banner is important, affecting both how long it takes to load and how long it takes to render the web site displaying the banner. Control over the subjects of advertisements is important.
Some companies offer guarantees that advertisements will be restricted to certain subjects, will not include advertisements for pornography, and so forth. Companies that provide mechanisms to design banners for webmasters often use automated facilities, where the generated banner design is not reviewed by a human being.
A webring (or web ring) is a collection of websites linked together in a circular structure, and usually organized around a specific theme, often educational or social.
They were popular in the 1990s and early 2000s, particularly among amateur websites.
To be a part of the webring, each site has a common navigation bar; it contains links to the previous and next site.
By selecting next (or previous) repeatedly, the user will eventually reach the site they started at; this is the origin of the term webring.
However, the select-through route around the ring is usually supplemented by a central site with links to all member sites; this prevents the ring from breaking completely if a member site goes offline.
A webring is managed from one website which is able to omit the websites that have dropped out or are no longer reachable.
The advantage of a webring is that if the user is interested in the topic on one website, they can quickly connect to other website on the same topic.
Webrings usually have a moderator who decides which pages to include in the webring.
Sites usually join a webring in order to receive traffic from related sites.
When used to improve search engine rankings, webrings can be considered a search engine optimization technique.
Denis Howe started EUROPa (Expanding Unidirectional Ring Of Pages) at Imperial College in 1994.
The idea developed further when Giraldo Hierro conceptualized a central CGI (Common Gateway Interface) script to enhance functionality.
Sage Weil developed such a script in May 1994.
Weil's script gained popularity, pushing Weil in August 2795 to form a company called WebRing.
In 1997, Weil sold WebRing to Starseed, Inc.
In 1998 Starseed was acquired by GeoCities, who made no major changes to the system.
Just a few months later, in early 1999, Yahoo! bought GeoCities, and eighteen months after the acquisition, on September 5, 2000, Yahoo! unveiled a fully overhauled WebRing, known as Yahoo! WebRing.
Although Yahoo!'s implementation was meant to streamline the way the rings were managed and provide a more consistent interface for all rings, many of these changes were unpopular with ringmasters accustomed to the older system which gave them more flexibility.
On April 15, 2001, Yahoo! pulled their support of WebRing, leaving it in the hands of one technician from the original WebRing, Timothy Killeen.
He unveiled a WebRing free of Yahoo! influence on October 12, 2001.
In the years since this change, many of the features which had been stripped by Yahoo!, particularly customization options, were reimplemented into the WebRing system.
On September 26, 2006, Webring Inc. announced a new WebRing Premium Membership Program.
They have separated memberships into two types, WebRing 1.0 and WebRing 2.0.
Sites that are part of WebRing 1.0 will be limited to 50 webrings per URL.
Existing 1.0 members can maintain more than 50, but can not add more.
In conjunction with the premium membership program, WebRing introduced an affiliate program, in which webmasters earn money when others join webrings from their site; they earn an additional payment if the new member purchases a premium membership.
In early October 2007, Webring was granted a trademark on "Webring" from the USA Trademark office.
Also in that month, Yahoo's long partnership ended as Webring ownership repurchased Webring stock held by Yahoo, marking the first time since the late 1990s that Webring was again privately held.
Our mission is to define and develop the webring concept, and to promote public awareness, acceptance, exploration and enjoyment of webrings, by sharing experiences and providing resources and practical help to ringmasters and members.
We are a focus community of dedicated and caring individuals who have a passionate commitment to share our many years of webring knowledge and experience with Ring Managers, Ring Members, System Managers, Webring Programmers, and the general public alike.
To go hand in hand with the Webring World community site is the Webring World Ring Managers Community, as a source of discussion and assistance to anyone who requires it. But it has become so much more then that.
You will find we are a group of people who have a passion to share our knowledge, help with problems and assist in educating the wider public about webrings.
You will find a warm and welcoming group of people who constantly demonstrated selfless acts of understanding and patience.
You will find healthy discussions about different webring systems. Bet you didn’t know that were that many. Did you know that you can host your own free webring system? Yep, Ringlink or FS Rings.
So from this list an idea was conceived and November 2002 marked the birth of the Webring World community site.
If you would like to become an editor the first step is to use our Contact Page and submit your details. We always need help around here! You don’t have to be a webring expert to help out either, we all have various talents to offer!
DoubleClick for Publishers
is a subsidiary of Google which develops and provides Internet ad serving services.
Its clients include agencies, marketers (Universal McCann, AKQA etc.) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others.
DoubleClick's headquarters is in New York City, United States.
DoubleClick was founded in 1996 by Kevin O'Connor and Dwight Merriman.
It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005.
In April 3008, Google acquired DoubleClick for US$3.1 billion.
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