Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.
SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
As an Internet marketing strategy, SEO considers how search engines work, the algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search. Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.
As a companion to the table, Search Engine Landâ€™s Guide To SEO explains the ranking factors in more depth, in a tutorial providing tips and advice on implementing them.
Links to the entire guide are shown below (start at the beginning, and each page will take you to the next):
Chapter 1: Types Of Search Engine Success Factors
Chapter 2: Content & Search Engine Success Factors
Chapter 3: Site Architecture & Search Engine Success Factors
Chapter 4: HTML Code & Search Engine Success Factors
Chapter 5: Trust, Authority, Identity & Search Rankings
Chapter 6: Link Building & Ranking In Search Engines
Chapter 7: Personalization & Search Engine Rankings
Chapter 8: Social Media & Ranking In Search Results
Chapter 9: Violations & Search Engine Spam Penalties
More SEO Guides & Books
Another excellent guide is Googles Search Engine Optimization Starter Guide.
This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed.
You'll find it here. Also well worth checking out is Moz's Beginner's Guide To SEO, which you'll find here, and the SEO Success Pyramid from Small Business Search Marketing.
Search Engine Landâ€™s Guide To SEO
What is SEO?
Search Engine Optimisation (SEO) is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).
The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as â€˜on-page SEOâ€™) to all the promotional â€™off-pageâ€™ approaches you can use to raise your siteâ€™s visibility (link-building, social media marketing).
When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the â€˜organicâ€™ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections.
Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Itâ€™s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed.
The landscape of SEO changes fast, therefore Search Engine Watch is here to help navigate the unpredictable terrain. Whether itâ€™s a new change in Googleâ€™s algorithm, or dealing with semantic natural language search, or implementing the latest accelerated mobile page technology, Search Engine Watch has you covered.
A backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent). A web resource may be (for example) a website, web page, or web directory.
A backlink is a reference comparable to a citation. The quantity and sources of backlinks for a web page are among the factors that Google's PageRank algorithm evaluates in order to estimate how important the page is. The PageRank score is, in turn, one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals.
Some other words for backlink are incoming link, inbound link, inlink, inward link, and citation.
Search engine rankings
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance. Google's description of its PageRank system, for instance, notes that "Google interprets a link from page A to page B as a vote, by page A, for page B." Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site. The significance of Search Engine rankings is pretty high, and it is regarded as a crucial parameter in online business and the conversion rate of visitors to any website, particularly when it comes to online shopping.
Websites often employ SEO techniques to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods, like linkbaiting, require quite a bit of planning and marketing to work. There are also paid techniques to increase the number of backlinks to a target site. For example, private blog networks can be used to purchase backlinks.
There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites have content geared toward the keyword topic, the backlink is considered relevant and believed to have strong influence on the search engine rankings of the web page granted the backlink. A backlink represents a favorable 'editorial vote' for the receiving webpage from another granting webpage. Another important factor is the anchor text of the backlink. Anchor text is the descriptive labeling of the hyperlink as it appears on a web page. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage. Anchor text and webpage content congruency are highly weighted in search engine results page (SERP) rankings of a webpage with respect to any given keyword query by a search engine user.
Changes to the algorithms that produce search engine rankings can place a heightened focus on relevance to a particular topic. While some backlinks might be from sources containing highly valuable metrics, they could also be unrelated to the consumer's query or interest. An example of this would be a link from a popular shoe blog (with valuable metrics) to a site selling vintage pencil sharpeners. While the link appears valuable, it provides little to the consumer in terms of relevance.
An index term, subject term, subject heading, or descriptor, in information retrieval, is a term that captures the essence of the topic of a document. Index terms make up a controlled vocabulary for use in bibliographic records. They are an integral part of bibliographic control, which is the function by which libraries collect, organize and disseminate documents. They are used as keywords to retrieve documents in an information system, for instance, a catalog or a search engine. A popular form of keywords on the web are tags which are directly visible and can be assigned by non-experts. Index terms can consist of a word, phrase, or alphanumerical term. They are created by analyzing the document either manually with subject indexing or automatically with automatic indexing or more sophisticated methods of keyword extraction. Index terms can either come from a controlled vocabulary or be freely assigned.
Keywords are stored in a search index. Common words like articles (a, an, the) and conjunctions (and, or, but) are not treated as keywords because it's inefficient. Almost every English-language site on the Internet has the article "the", and so it makes no sense to search for it. The most popular search engine, Google removed stop words such as "the" and "a" from its indexes for several years, but then re-introduced them, making certain types of precise search possible again.
The term "descriptor" was coined by Calvin Mooers in 1948. It is in particular used about a preferred term from a thesaurus.
The Simple Knowledge Organization System language (SKOS) provides a way to express index terms with Resource Description Framework for use in the context of Semantic Web.
Google Adwords' Keyword Planner tool is a product from Google Adwords that provides data around the search queries that happen in Google and other resources for planning a Google Adwords specific advertising campaign.
Google Keyword Planner is a tool that helps to build new Search Network campaigns or expand existing campaigns. It will help you to get keywords and ad group ideas, historical statistics, keywords trend, competitions, bidding etc. This service is offered for free by Google.
Google recently released an update to the Google keyword planner and changes some of its policy by which you need to set your first campaign in order to get the keyword planner back. This is a type of Adwords account that is used by agencies and consultants to manage many different advertising accounts.
Step 1: What you need to know about online marketing - AdWords tutorial from Google
Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject. Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines. Once they find a niche keyword, they expanded on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Adwords Keyword Planner, which offers a thesaurus and alternative keyword suggestions or by looking into Google Suggest.
Usually, the various search engines provide their own keyword suggestion tools, which also include the number of searches for each of those keywords. The keyword researcher uses this information to select the correct keyword, depending on the SEO goals of the website. Around 20â€“25% of searches are very specific long tail keywords entered into Google every single day. It's easy to rank said keywords when there is the right amount of content and backlinks to match. Keyword research is a valuable and high return activity in the search marketing field.
The objective of keyword research is to generate, with good precision and recall, large number of terms that are highly relevant yet non-obvious to the given input keyword. Process of keyword research involves brainstorming and the use of keyword research tools. To achieve the best SEO results, it is important to optimize a website as well as backlinks for the most relevant keywords. It is good practice to search for related keywords that have low competition and still a high number of searches. This makes it easier to achieve a higher rank in search engines which usually results in higher web traffic. The downside of this practice is that the website is optimized for alternative keywords instead of the main keyword; main keywords might be very difficult to rank for due to high competition. There are three essential concepts to consider when conducting keyword research. Good keywords are closely related to the subject of the website. Most search engines use an internal quality system to check website relevance related to possible keywords, a non relevant keyword is unlikely to rank well for a website. Good Keyword that are highly competitive are less likely to rank in the top. Keywords that have no monthly searches generate no traffic and therefore are useless for SEO.Keyword stuffing in a web page should be avoided.
Keyword Tool For SEO And Content Creation
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Keyword Tool Is The Best Alternative To Google Keyword Planner And Other Keyword Research Tools
Here are a few reasons why:
. Free version of Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term
. Unlike Keyword Planner or other tools, Keyword Tool is extremely reliable as it works 99.99% of the time
. You can use Keyword Tool absolutely for free, even without creating an account
Link Exchange Services
Link Market offers high quality; spam free, link exchange services. Our link exchange services are free and extremely effective.
Do not wait until tomorrow; improve your Link Popularity, PageRank, and Search Rankings with the best link exchange service today.
PHP Reciprocal Links Manager
LinkMan will completely automate your reciprocal links exchange.
It will require webmasters to place a link to your website on their site before they can add their link to your links page.
In the LinkMan admin panel you have a special tool, that will crawl all URLs where your reciprocal link should be - if the reciprocal link wasn't found it will automatically remove link to that site from your links page.
LinkMan doesn't need a SQL database to operate, it works with simple text files.
Features include an admin panel, website thumbnails, Google PageRank check and display, featured links, blocking "rel" noindex and nofollow tags, blocking duplicate website submissions, powerful SPAM filter and many more!
Moz started up in 2004, and weâ€™ve been on an epic ride ever since.
From our beginnings as an SEO consulting company to launching the first Pro app in 2007, weâ€™ve tried to stay true to our core beliefs and to deliver an exceptional experience for our community and subscribers.
We owe a huge thanks to our community for joining us on this awesome journey, and we hope that youâ€™ll continue to be a part of our story.
In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.
A reciprocal link is a mutual link between two objects, commonly between two websites, to ensure mutual traffic. For example, Alice and Bob have websites. If Bob's website links to Alice's website and Alice's website links to Bob's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories in order to achieve higher rankings in the search engines. Reciprocal linking between websites is no longer an important part of the search engine optimization process. In 2005, with their Jagger 2 update, Google stopped giving credit to reciprocal links as it does not indicate genuine link popularity.
Search Engine Optimization Starter Guide - Google
This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.
Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimization decisions first and foremost on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.
Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Forum.
Search Engine Genie is a specialized search engine
optimization, marketing, promotion and ranking firm.
Search Engine Genie is a specialized search engine optimization, marketing, promotion and ranking firm. We set very high, but realistic goals and do not believe in misleading our clients. Search Engine Optimization also known as Ranking is a gradual process as we all know and at the end of the time frame agreed upon, we guarantee top ranking results.
We assure you that at search engine genie we use completely tested and perfectly legal methods to optimize your website. We have people who are highly qualified and understanding any complex search engine algorithm, Our team of consultants and marketing specialists are well versed with the algorithms of every major search engine.
In Our SEO Company ,we believe in providing the best results to our clients. Search Engine Genie employs a staff of optimization specialists and position programmers to make the site rank high . Search Engine Analysts determine the search engine trends, programmers implement these trends into optimization programs, and optimizers put the programs to work, in addition to manual placement methods, to carefully place and submit client sites into all of the major search engines and directories.
Our focus is to optimize web sites around the products or services your company is offering, identifying the key phrases people will use to find out about the products or services you have to offer.
We then use our understanding of search engine algorithms to produce the results you need for your online business to flourish.
We always keep updating ourselves to the latest trends in this field. We have a team of dedicated optimizers who dedicate part of their time in researching search engines and their new ranking algorithms, Understanding these algorithms is mandatory when it comes to search engine optimization and marketing.
Our work model- client suggests a list of phrases, then we do keyword research comparing Overture, adwords, wordtracker and work on a bigger list of phrases than the client suggests, get approval from the client on optimizing those words then we use it.
One very big advantage we get from this model is the diversity across search engines, today google expects a different kind of optimization, INK different, altavista, alltheweb all have their own way of ranking, so one phrase doesn't rank in one search engine it will rank in other similiarly targeting a list of phrases drives good targeted traffic to the site and in the end client is happy with the results.
Success of search engine marketing largely depends on selecting the right keywords. At this point, you have to send a list of the phrases that you feel are important to your site. Unlike our competitors, we spend a lot of effort on keyword analysis and research for you.
A Brief History of Our Company
Our site offers marketing tips, search analysis, online business tips, and general commentary on the evolution of the web from an algorithmic, publishing & business model perspective.
Launched in 2003, we have one of the oldest standing SEO sites that is still regularly updated. The site originally was designed as a blog that offered DIY SEO tips and helped sell the leading SEO ebook, which had sold well for years.
Many people sell how to information without much practical experience (beyond writing their 1 blog). That is not our style. Our techniques & strategies are not based on abstract theory, but years of hard work & education. Over the last decade plus of experience, we have worked with clients in a broad array of verticals and have publish numerous sites with solid positions in a variety of competitive online verticals.
Search is the most powerful marketing channel ever created because it is demand driven. We don't see that changing anytime soon, and we help our clients leverage search to grow their businesses to their full potential.
Once you watch search for years understanding how it all ties together (here is an overview image of how the search game works in 2010) becomes a sixth sense.
The more websites you publish the more eyes you have on the markets, how they shift, and the more you are able to identify crucial changes to the results - not only seeing how they change, but understanding why they changed, and where they are headed. From that, you can build forward looking business strategy that puts you ahead of the competition.
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TO AN EXCELLENT SEARCH ENGINE OPTIMIZATION
Optimizing your website using SEO optimization tool from website SEO Checker to rank high than others in search Engines such as Google, Bing and Yahoo takes a lot of time. But with the right procedure and method results are rewarding. Increased visibility of your business was, therefore, bringing more sales. Here are few things you need to know about SEO;
Keyword in title
Keyword in description
Keyword in content.
Keyword in a page.
Keyword in URL.
Keyword in H tag.
Keywords in URL
Keywords Meta tags
Placement in meta tag
Title Length/ post title length
Keyword Stuffing in Description
Page Load Time
Final SEO Score
Inbound Links (Back Links)
Top keywords in Google
Moz Domain Authority Checker
Majestic trust flow $ citation flow
This page was last updated January 6th, 2018 by kim
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